Custom Linen Shirts OEM for Sustainable Clothing Brand (US) | Linenwind Case Study

1. Client Background

Client Type: Sustainable Clothing Brand (US)

Market: United States

Brand Positioning: Eco-conscious essentials, modern minimalist style

Product Category: Linen Shirts

The client is a growing US brand focused on responsible materials and seasonless wardrobe staples. They planned to launch a linen shirt collection for spring and summer, targeting customers who value breathable natural fabrics, clean design, and long-term wear.

As their sales expanded through DTC and boutique partners, the brand needed a reliable linen shirts OEM partner that could support low MOQ production, stable fit, and consistent quality for future repeat orders.

2. Project Objective

• Develop a custom linen shirt line with clean, wearable silhouettes
• Select breathable, high-quality linen suitable for the US market
• Start with low MOQ to validate colorways and size runs
• Ensure fit accuracy and size consistency across production
• Create an OEM workflow ready for seasonal replenishment

3. Product Overview

Product Types: Linen button-up shirts, relaxed camp-collar shirts, oversized linen shirt-jackets (lightweight)

Target Channels: US DTC website, boutique wholesale, capsule drops

Season: Spring / Summer

4. Custom Requirements

To meet the brand’s design and market needs, the project included full OEM customization:

• Premium linen fabric sourcing (breathable and skin-friendly)
• Pre-wash / garment wash option to improve softness and reduce shrink risk
• Custom seasonal color palette + lab-dip approval for color accuracy
• Pattern making and size grading (US sizing)
• Woven brand labels, size labels & care labels
• Button and stitch details aligned with the brand’s minimalist look
• MOQ: 60 pcs per style
• Total Styles: 4 core shirt designs (with optional colorways)

5. Linenwind Manufacturing Solution

Linenwind recommended a breathable mid-weight linen suitable for warm-weather wear and everyday durability. To support consistent hand feel and reduce variability, we aligned a stable finishing route and shrink control standard before sampling.

Our in-house pattern team developed patterns based on the client’s tech packs and measurement specs. We completed two fitting rounds to refine shoulder width, sleeve shape, and shirt length, ensuring consistent grading across the full size range.

Sampling Process: Sample lead time 9 days · 2 rounds · Final approval before bulk

During bulk production, we used inline checkpoints on key operations (collar shape, placket stitching, button placement), followed by final inspection for measurement tolerance, workmanship, and labeling accuracy.

6. Production Details

7. Results & Feedback

The linen shirt collection launched successfully across the client’s US sales channels.

• Consistent fabric hand feel and drape across colorways
• Fit accuracy improved after sampling rounds, reducing returns risk
• Strong repeat purchase performance for core colors
• Seasonal replenishment plan confirmed for the next quarter

8. Why This Case Matters

• Low MOQ support for sustainable brands testing new categories
• Pattern, grading, and shrink control workflow built for repeat orders
• Quality checkpoints designed for consistency in shirts production
• OEM flexibility for trims, labels, and color management

9. Related Linen Manufacturing Capabilities

• Custom Linen Shirt Manufacturing
• Custom Linen Dress Manufacturing
• Linen Pants & Skirts Manufacturing
• Linen clothing OEM&ODM